Kevin Cannon is a web and interactive designer based in Dublin, Ireland. His website is at www.kevin.ie.
I interviewed Kevin over email to find out what a web and interaction designer does and to ask what Kevin would advise anyone who is interested in this career.
Describe your job
I’m a freelance web & interactive designer. I create visual designs for websites and interactive applications like games and kiosks. I’m currently self-employed and work for a variety of clients.
What was your experience prior to getting into freelance design?
I briefly studied Computer Science, before switching to a degree in multimedia. I realised quite quickly that I was more interested in being involved in the creation process, rather than the technical implementation.
Prior to freelancing I worked in a couple of web design companies.
What’s a typical career path in this job?
At this stage, the web is such a new medium that there really is no typical career path. People come into it from a variety of backgrounds and some go on to freelance, set up their own companies or move into a related field. It’s very varied.
Describe a “typical” day in your job
I’d often make a few calls to clients, and I usually would have a meeting or two during a normal week, where I go out to a new or existing client to discuss their design with them. Meeting clients and spending a bit of time with them, especially at the start of a project is a very important part of the process. Once I start working, I’m pretty much based on my computer working away. During the design phase, I’d sketch out little ideas, look at my client’s competitors and potentially source imagery and fonts while I try different approaches to the design. I start the design off with very rough ideas on paper and then move into Photoshop or Fireworks to create a few sample pages for the website. That process usually takes a few days. Other work I do during that time would include making modifications to a submitted design and, once it’s signed off, actually building the site in HTML and CSS using Dreamweaver. I often do flash work, so that would follow a similar process, but would end in me building and programming the site in Flash with Actionscript.
What’s the best thing about the job?
I really like the challenge of it. When you’re dealing with user interfaces an unusual blend of skills are required. There’s the purely visual artistic side of things, there’s the technical challenges, and there’s the psychology aspect, knowing how users behave and designing to that.
What’s the worst thing?
I think communication is the toughest thing. People sometimes find it hard to articulate how they feel about design or let their personal taste over-shadow what should be goals-based. It’s a challenge, but I think it’s part of a designer’s remit to learn how to communicate about design in an effective manner. I’ve definitely improved that aspect of it in recent years.
What are the most noticeable differences between previous jobs and your current job?
Currently, I’m a freelance designer, and this is the first time I’ve done that properly. Previously I’ve worked in web design companies. The biggest difference is that I’ve a lot more control over the process. I deal directly with clients which helps immeasurably in getting the design right for them first time. The downside is that because I’m working on my own, there’s more paperwork, and project management to be done, so there are times when I spend less time designing than I would have in some previous jobs.
What’s the work/life balance like? Do you find time for other things?
Generally it’s pretty good, but if you get a lot of projects on sometimes you need to pull long hours to get things done. One thing I’m trying to do now is improve my time management so that doesn’t happen.
Is it possible for a graduate to start freelancing quickly or do they need to build up some experience working for a company first?
When it comes to design it’s all about your portfolio and how your present yourself. Someone could go into freelancing straight out of college if they wanted, but the challenge would be having skills to deal with clients and most importantly, actually being able to find clients. It really depends on the person. If you’ve been working for a few years then you’ll have honed your craft considerably and also have built up a good business network, so setting up on your own would be considerably easier.
What do you think about designers doing nixers (work on the side) ?
I think most designers take on occasional small nixers when in full time employment, but I wouldn’t advise trying to do proper freelance stuff when employed, as you’ll kill yourself working from morning till night every day.
Are you better off financially as a freelancer now than you would be if you were working full-time for someone else?
I have tended to earn the same, but with greater flexibility and less working hours per week, so I imagine if worked a more traditional 9-5 then I would be earning more than in previous employment. I know the way the industry is at the moment there’s certainly the potential to earn considerably more as a freelancer, especially if you’re in the early stages of your career when experience and talent don’t necessarily correlate. A client cares how good you are and if you can get the job done, whereas an employer might want more specific ‘x number of years’ experience requirements.
What type of person would you say this job is suited to?
I’d say it would suit someone who’s got a creative streak and a good technical aptitude. Web stuff is inherently a technical medium so I think you need to have that aptitude to make the most of it and of course having a creative and visual ability is critical.
Anything else someone might want to know if they were considering it for a career?
There are two things I’d bear in mind. One; you’re not going to earn millions. If that’s what you want, become an actuary. Two; you have to remember that you’re designing for clients. Some people who are particularly artistic can find that very hard. Although design requires an artistic touch, it’s very different to art. You’re designing for clients and so your style needs to reflect that. Sometimes that will be a clean corporate look, and sometimes that will mean a fun, loose style for a children’s site. Overall though, web & interactive design can be a very fulfilling job. If you like the sound of a mix of visual design, the psychology of website visitors and the technical challenge then it can be a very rewarding career indeed.